Audience Platform

Your data has never been more valuable

OMP is collapsing — addressability is 30%, meaning advertisers can no longer reach 70% of their consumers.

Publishers can reach and monetize 100% of users, and buying direct with publishers enables advertisers to achieve the full scale of their intended audiences.

Discover the full reach of your audience

  • For publishers

    Solve for collapsing addressability in the OMP by activating 100% of your audience across web, app, and CTV, without exposing any data. Build privacy-safe cohorts. Win RFPs and rebookings with audience insights.

  • For advertisers

    Plan and build audiences across curated publisher partners and manage frequency and reach.

“Working with Permutive has helped us to unlock the value of our first-party data and opened new doors for us with advertisers.”

Jana Meron, SVP Programmatic & Data Strategy, Insider Inc.

Direct publisher-advertiser relationships

As consumers’ data choices and traditional buying platforms built on third-party cookies cause a decline in OMP addressability, advertisers and publishers are building direct relationships, which have audiences at their core. 

As OMP collapses, publishers are building enormous and resilient direct-sold businesses that help advertisers reach quality audiences responsibly and at scale. 

Advertisers can target across premium publishers with precision and scale while safeguarding data privacy. No third-party cookies required.

The Audience Platform makes this – and more – possible.

  • Get to know your cohorts

    To avoid exposing user data, you’ll be dealing with “cohorts” rather than individual customers. Cohorts are grouped by mutual characteristics and stripped of user IDs before they enter the network. They also scale across 100% of visitors, not just the limited number of logged-in users.

  • Edge processing makes this possible

    Our Audience Platform takes advantage of on-device processing, which performs sensitive computations on a user’s own device instead of sending their personal data to the cloud. You’ll be placing the privacy and immediacy of edge processing at the heart of your campaigns.

  • From first-class graduates of the 
GDPR age

    For legacy solutions trading privacy for performance, there are no quick fixes. We built Permutive from scratch to be highly performant in a world where privacy comes first. Our Audience Platform is proof that you can have the best of both worlds.

  • Replacing cookies with cohorts

    A “cohort” is a group of anonymized users who share common characteristics. We pioneered their use for audience targeting – our edge technology categorizes users into publisher-defined cohorts instantly, on-device. With no user IDs in the cloud, personal information is never exposed, and your data remains yours.

The full picture, in real time

The world’s best publishers have built their data strategy on top of Permutive. Our platform solves for:

  • Latency

    End your use of third-party cookies and exposed user IDs for good. Activate 100% of your audience while fully safeguarded from privacy risks and industry change.

  • Scalability

    A fragmented, changeable ecosystem requires flexibility. Transform any identifier you work with 
into privacy-safe formats for matching through to activation.

  • Privacy

    No cloud processing, no cloud limitations. Maximize storage, accelerate processing, and minimize latency for immediate insights and audience targeting.