There’s never been a more pivotal time for digital publishers.
Industry revolutionizing changes from browsers and legislators have opened up a great opportunity to rebuild the advertising ecosystem, with publisher data firmly at its center. But at the same time, a global pandemic is changing business priorities and strategies, and threatening stability for all.
To help, we’ve built a comprehensive guide packed full of advice, tips and insights from publishers, buyers, and Permutive industry experts.
Download ‘7 steps to increase data-driven ad revenue’ today for advice on ways to:
– Move from a third-party to a first-party data focus
– Build lucrative PMP/PG/Direct partnerships
– Maximize ad revenue while navigating a pandemic
– Stay on the right side of browsers and legislation
– Set yourself up with tools and tech for privacy-compliant success
You’ll also find insights into US and UK publisher priorities and challenges, real-life examples of publisher success strategies and results, and general guidance on the best routes to effective data monetization.