Regulators and platforms are providing users with the choice of whether their data can or can’t be used by digital advertising. And when given that choice, users are opting out.
Tune into our on-demand webinar, ‘Hidden audiences: How publishers are maximising addressability and growing revenue,’ with Beeler.Tech to find out how to reach the opt-out user responsibly.
By tuning in, you will learn:
- Why user opt-out has levelled the playing field for publishers, allowing them to solve the responsible advertising challenge.
- How publishers can discover synergies between consented data and page signals and apply learnings to hidden, opted-out audiences.
- What are ‘Affinity Cohorts’ and how can they help publishers maximize addressability?