Press

For all press enquiries, please email Mindi Chahal
mindi@permutive.com

Latest news and thought leadership

  • Press
    DCN ↗

    Three ways publishers can grow ad revenue in 2024

    Tools and tactics that publishers can incorporate into their arsenal to drive success in 2024.

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    Press
    DCN ↗

    Three ways publishers can grow ad revenue in 2024

    Tools and tactics that publishers can incorporate into their arsenal to drive success in 2024.

  • Press
    ExchangeWire ↗

    WEMASS reaches 100% of targetable audiences with Permutive

    The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering.

    Read more
    Press
    ExchangeWire ↗

    WEMASS reaches 100% of targetable audiences with Permutive

    The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering.

  • Press
    WeAreTechWomen ↗

    Inspirational Woman: Chloe Grutchfield, VP of Products, Permutive

    A Q&A with Chloe Grutchfield on her role at Permutive, a career in technology, and overcomning challenges along the way.

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    Press
    WeAreTechWomen ↗

    Inspirational Woman: Chloe Grutchfield, VP of Products, Permutive

    A Q&A with Chloe Grutchfield on her role at Permutive, a career in technology, and overcomning challenges along the way.

  • Press
    MediaMakersMeet ↗

    How Les Echos-Le Parisien doubled turnover with its first-party data strategy

    Case Study: How French publisher Les Echos-Le Parisien Médias pivoted away from third-party cookies and raised the average ad campaign budget by 57%.

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    Press
    MediaMakersMeet ↗

    How Les Echos-Le Parisien doubled turnover with its first-party data strategy

    Case Study: How French publisher Les Echos-Le Parisien Médias pivoted away from third-party cookies and raised the average ad campaign budget by 57%.

  • Press
    Digital Doughnut ↗

    Why publishers are the future of audience targeting

    The impact of privacy on addressability is creating a new reality in digital advertising powered by publishers and their ability to scale data.

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    Press
    Digital Doughnut ↗

    Why publishers are the future of audience targeting

    The impact of privacy on addressability is creating a new reality in digital advertising powered by publishers and their ability to scale data.

  • Press
    VideoWeek ↗

    How Les Echos-Le Parisien Group is Preparing for a World Without Cookies

    Les Echos-Le Parisien Group’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline.

    Read more
    Press
    VideoWeek ↗

    How Les Echos-Le Parisien Group is Preparing for a World Without Cookies

    Les Echos-Le Parisien Group’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline.

  • Press
    DCN ↗

    In conversation: David Minkin, SVP of Digital Operations and Client Success at Dow Jones

    As part of DCN’s Hot Topic series, Joe Root, CEO and Co-founder at Permutive, sat down with David Minkin, SVP of Digital Operations and Client Success at Dow Jones, to talk about how the publisher’s first-party data strategy has evolved.

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    Press
    DCN ↗

    In conversation: David Minkin, SVP of Digital Operations and Client Success at Dow Jones

    As part of DCN’s Hot Topic series, Joe Root, CEO and Co-founder at Permutive, sat down with David Minkin, SVP of Digital Operations and Client Success at Dow Jones, to talk about how the publisher’s first-party data strategy has evolved.

  • Announcements
    AdExchanger ↗

    Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform

    Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

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    Announcements
    AdExchanger ↗

    Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform

    Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.