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Addressability

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    Advertising has an addressability problem; publishers can help

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    Four steps to checking your addressability

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    TelevisaUnivision’s post-cookie targeting shows promise for seller-defined audiences

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    How Penske Media achieved 100% addressability with first-party data

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    How publishers leverage first-party data to drive direct advertising sales and improve campaign performance

    Panel Discussion
    Mar 09, 2023
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    How media companies can protect addressability

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    70% of your consumers are now ‘invisible’ to your adtech stack

    The future of measurement in a post-cookie world
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