First-party data

Blog

1 min read

New Research: Framing the changing roles of the open marketplace, direct-sold and paths to profits
Blog

2 min read

Clarín launches technology to revolutionise audience segmentation
Press

MediaMakersMeet ↗

How Les Echos-Le Parisien doubled turnover with its first-party data strategy
Press

VideoWeek ↗

How Les Echos-Le Parisien Group is Preparing for a World Without Cookies
Press

DCN ↗

In conversation: David Minkin, SVP of Digital Operations and Client Success at Dow Jones
Blog

4 min read

Publisher transformation: Machine learning experts
Announcements

AdExchanger ↗

Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform
Press

PMW ↗

How ReedPop drove up CTRs by 50% for its core gaming brands
Blog

7 min read

Publisher transformation: Next-gen data providers for audience targeting
Press

MediaShotz ↗

ReedPop Engage, powered by Permutive, sees +50% rise in CTRs
Announcements

1 min read

Permutive picks up two wins at the Digiday Technology Awards
Announcements

AdExchanger ↗

Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform